Loblaw entered Atlantic Canada through the acquisition of Atlantic Wholesale, owner of the SaveEasy chain, in 1976. atlantic superstore flyer antigonish
In 1986, the company opened its first large supermarket in Moncton, New Brunswick, called The Real Atlantic Superstore. In 1995 the name was shortened to the current and shop designs were reformulated to 'market style' with the slogan 'low prices and more!' Most SaveEasy stores, except those in rural areas, were eventually converted to SuperValu or Superstore format, either through renovation or relocation. safeway weekly flyer vancouver bc
During the nineties the company headquarters moved from Sackville to Dartmouth, Nova Scotia. New logistics distribution warehouses were built and a major expansion campaign brought new large format stores to many centers in the region within a period of only a few years. In the early 2000s, a marketing campaign was introduced at super stores and their slogan was changed to "Eat well, spent less". This was similar to a campaign carried out in Loblaws stores in Ontario. With the arrival of the Real Canadian Superstore concept in Ontario, Atlantic Superstore used a similar marketing campaign with the slogan "Prices You Can Trust". This concept was used until 2009, when the "Just Lower Prices" campaign was launched on the Atlantic supermarket flyer.
Some Atlantic Superstore locations are switched to No Frills, depending on demographic stores.
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